The platform is rolling out a fresh option that allows them to lessen the amount of AI-created videos appearing in their feeds. This initiative comes as the company announced that it currently hosts more than 1 billion AI videos.
Testing and Rollout
The update is being tested over the next few weeks before a widespread rollout. This shift coincides with a rise in AI-generated material, fueled by emerging AI video creators.
AI Content on Other Platforms
Recent reports that almost 10% of the fastest-growing video streams on a competing service only show AI-generated videos. A significant portion of this output is deemed mass-produced AI material, a term for poor-quality, mass-produced content that is typically nonsensical or surreal.
“We know from our community that many people appreciate content created using AI tools, from computer-generated images to science explainers, and we intend to offer the community the ability to adjust the amount of that, depending on their own choices,” commented a spokesperson.
Scale of AI Content
TikTok disclosed that there are currently 1.3 billion videos on its service identified as made with AI. In total, in excess of 100 million pieces of content are uploaded to the service every day, making clips made by AI a minor portion of its overall inventory.
Customizing Your Feed
Viewers will be in a position to reduce or increase the volume of AI content they view by using the “manage topic” feature in the app and picking “AI-generated content”. Other topics that are already be adjusted under the filter cover current affairs, style, aesthetics, and dance.
AI Disclosure Rules
Its guidelines require users to identify “realistic” AI-made content, and it prohibits dangerous fake videos of public figures or crisis events. Any authentic-looking AI-generated clip that is without a tag can be taken down under its user guidelines.
Furthermore, the app will now attach an AI-generated watermark to content created with its own AI tools, or detected by an collaborative effort for spotting artificial media. This measure is aimed to stop users from attempting to circumvent the labeling process.
AI Literacy Programs
TikTok is additionally launching a $2m awareness program for professionals and organizations to produce informative material about responsible artificial intelligence. This initiative will support charitable organizations focused on educating coding and technology.
Content Safety Approach
The platform has defended its content review process, during controversy over proposals to lay off hundreds of safety staff in Britain. It is set to eliminate hundreds of positions in its user protection department in its British office, with trade unions and digital protection specialists raising concerns that people are being substituted by automated systems.
A senior executive explained that staff-based oversight would still have a role, but artificial intelligence can protect employees by eliminating the most distressing content before it gets reviewed by people. The company stated a 76% decrease in explicit and harmful content handled by human moderators over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to combine people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we also think it’s highly necessary to limit contact with harmful content as swiftly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
